Released on: September 22, 2008, 1:47 am

Press Release Author: cosmos

Industry: Internet & Online

Press Release Summary: As most of you must have guessed, this is the information
about something to do with women (power of pink anyone?). What triggered this online
marketing post was this really nice website I came across, WomanOwned.com which is a
one-stop point for women who own businesses online.

Press Release Body: It’s not even the first sentence and I already indulged in a
stereotype.
As most of you must have guessed, this is the information about something to do with
women (power of pink anyone?). What triggered this online marketing post was this
really nice website I came across, WomanOwned.com which is a one-stop point for
women who own businesses online.
When I browsed through the numerous helpful strategies that were scattered
throughout the website, the first thing that struck me was the immediate comfort
factor I sensed. These people have managed to reach out to the woman browsing online
and have offered her a site that can be trusted enough to listen to.
Considering the sheer number of women logging onto the internet and carrying out
jobs, activities and hobbies daily, it is understandable that online marketing does
more than it can to attract this tremendous spending force.
Holly Buchanan of Grokdotcom tried to look at the power images of women have on the
consumer market as a whole and thinks that female consumers relate better to images
that are relevant to the product offered. Male consumers on the other hand, are
first struck by the image of the woman on the packaging after which they move on to
the contents of the package.
So much for what the researchers at the University of Granada discovered about
gender stereotypes!
Need an online marketing team that understands your target audience? Get in touch
with Cosmos Creatives for a smart solution.
Cosmos Services
173 Dorset House
Gloucester place
London, UK NW15AH
http://www.cosmoscreatives.com


Web Site: http://www.cosmoscreatives.com

Contact Details: Cosmos Services
173 Dorset House
Gloucester place
London, UK NW15AH
http://www.cosmoscreatives.com